Athletics is getting a shake-up. The World Athletics Ultimate Championship promises to fuse sport, spectacle, and serious money – with a record-breaking $10million prize fund and a fast-paced, fan-first format designed to keep the world’s best athletes in the spotlight year-round.

“The athletes are in the spotlight during the Olympics, and then it seems like they disappear. That is not true. They are present all the time, and our job is to make them visible,” said US entrepreneur Alexis Ohanian, one of the special...

Read More: https://worldathletics.org
Author: Lucijan Zalokar