The British Olympic Association (BOA) have announced an eight-year renewal with leading sportswear brand Adidas, which will see their partnership continue up to and including the 2024 Olympic Games.
The sponsorship and licensing deal continues the BOA’s longest running domestic partnership, with the sportswear brand having produced kit for the British team since Los Angeles 1984.
“Adidas have shown over many years what an incredible track record they have in creating high-performance product for Team GB across multiple Olympic sports and we are proud to be extending our close relationship with them through to 2024 – a partnership of 40 years,” said Bill Sweeney, the BOA Chief Executive.
“This eight year deal reinforces the long-term value of the Team GB brand and represents a significant step forward in our post-London 2012 commercial programme.”
With the Rio 2016 less than 500 days away, the new deal will see Adidas continue as the Official Sportswear Partner for Team GB, providing kit for competition across across all 35 Summer and Winter Olympic sports.
In addition the sportswear brand will provide non-competition wear for athletes during the Games, as well as various international festivals and Games where Team GB are represented.
“Adidas are excited to announce the extension of our partnership with the BOA through to 2024,” said Barry Moore, Adidas UK brand director.
“We look forward to providing high-performance, innovative apparel and footwear to the British athletes as they compete on the biggest sporting stages.”
Adidas will continue to produce replica and official apparel, accessories and footwear, in their role as Official Team GB Licensee,
“The BOA is incredibly proud to have such a long standing partnership with adidas,” Sebastian Coe, the BOA chairman, said.
“To have them as part of Team GB looking ahead to PyeongChang 2018, Tokyo 2020 and beyond is vital for our continued Olympic sporting success.
“Los Angeles ‘84 holds such fond memories for me as an athlete and knowing that Adidas have been with Team GB on the journey since those Games shows the strength of the relationship between our two organisations.”
Scotland’s Louise Martin says that the Commonwealth Games Federation (CGF) Evaluation Commission are “Ready to be Inspired” by Durban’s bid for the 2022 Games, as they begin a four-day visit of the South African city.
Tubby Reddy, the Durban 2022 Bid Committee chief executive, predicted the Evaluation Commission will be impressed during their stay in the port city.
Ryan O’Neal of Guardian Group made a strong debut in the CariFin Games as he emerged the first leg leader after the completion of the CariFin Games One Lap Savannah event last week.
...stun Mexico 30-16 in regional final
The national Rugby squad will be entering unchartered territory on Saturday when they face off against Mexico for the title of North America and Caribbean Rugby (NACRA) Champions, on the St Mary’s College Ground in St Clair. The annual championship decider pits the Northern pool champions against the winners of the Southern pool; TT, the recently-crowned Southern champions, and Mexico, their northern counterparts, have never met on a rugby field.
T&T’s women pair Apphia Glasgow and La Teisha Joseph, competing in Cayman Islands for the first time, will do so, with their main aim of preparing for next weekend’s CAZOVA Women’s first round 2016 Rio Olympic Qualifiers to be staged at Ochio Rios Bay Beach, Jamiaca, April 30 to May 5. The two earned T&T’s lone spot to compete in Cayman by winning the the five-stage T&TVF qualifiers ahead of Ayana Dyette and Nancy Joseph while Elki Phillip and Shenelle Gordon were third.