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Muhammad Ali, Usain Bolt, Pele, Billie Jean King, Michael Jordan, Nadia Comaneci, Diego Maradona, Serena Williams, Tiger Woods, and Brian Lara—all capture the power of the sports industry and their abilities to entertain and excite us. But behind the super stardom is a business and a tremendous opportunity for entrepreneurs to create a name for themselves, whether they are sports figures or not.

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